A new week is coming, but the floods of e-mail we get from people requesting free keys for Secrets of Grindea show no signs of stopping anytime soon! It's super flattering, really - lots of people wanting to play our game! A year ago I'd never believe something like this would happen :)
Of course, a lot of the mails we get are quite obviously from scammers pretending to have YT-channels they don't even link to, as well as those who claim to be famous streamers they quite clearly aren't... But there are also people who only come across of one of the two, as they simply forget to link to their channel, or didn't see the use of having their e-mail mentioned in their channel description.
So, in comes this post. I don't know if anyone that needs to read it actually will, but hey - here's to hoping.
Let me begin this post by answering an important question:
Why don't you just give keys to everyone asking?
In the perfect world, where food & shelter is free and you don't need money to survive, I'd love to give keys to everyone who asked. It would be a true joy to bring happiness to those who may not have enough money to spend $15 on a game! Unfortunately, we don't live in such a world, and we also need money to survive - otherwise we wouldn't be able to work on this game at all!
And so, we prefer to give keys to people who would like to do something with the game - maybe a let's play, or an article or preview... That sort of thing, that gives us a bit of coverage and them something to write/make videos about.
Nowadays we're actually quite wary even of those kinds of people, as we've been scammed a few times by YouTubers who ended up selling the keys we gave them. Honestly, if you see anyone doing this - please call them out on it! They're really making it harder for legit people asking for press copies by causing devs to become increasingly suspicious of accounts that look right.
So, who DO you give keys to?
Basically, we give keys to people who want to cover our game in some way and fulfill three criteria:
1) You have an active account (and you actually link it!)
Whether it's a YouTube account, Twitch account, newspage, whatever. If there has been no content posted in the recent month(s), or you don't provide us with a link at all, we tend to be skeptical of whether you'll actually cover the game, or if you're just fishing for free keys for you and your friends.
2) People actually view your stuff
Let's face it - anyone can create a blog or YouTube account and refresh their videos a few times until it looks like they have 10 hardcore viewers who follow anything they post. While we totally appreciate how hard it can be to start out and build an audience, if we were to provide free keys to everyone with a YouTube account, we'd have to give 'em to everyone on the internet.
3) We can verify who you are
Please, please, please write your mail out in the description of your YouTube channel (they even have that cool "for business inquiries - view e-mail address" button nowadays), under some 'about' tab on your blog/website, or wherever. Even better if you, in your e-mail, point us towards the place where we can verify that this address belongs to who you say you are (of course, this doesn't apply to sites who use the mail belonging to their own domain).
Honestly, this is the #1 reason why we sometimes don't send out keys - too many people pretend to be someone they aren't. You'd be surprised how many e-mails we get from people claiming to be someone, only for us to find out, 2 clicks later, that the owner of the linked account has a completely different mail. So I'm sure you can understand why we don't send out keys to those we can't 100% confirm are who they say they are - we really don't want to encourage people stealing others identities just to get free game keys..
Back in the days we'd spend a lot of time investigating these things, googling & messaging back and forth. However, this ended up taking way too much time for a small studio of 3 people. We'd really prefer to actually be working on the game, and to be honest, we're quite happy with the crowd we have already - at least until the game is closer to finished.
So basically, we're less likely to spend additional time investigating & sending keys to anyone who doesn't provide us with enough information on their own. Therefore, if you're looking for a press copy - make sure you've read the above before sending your mail. It'll save us both a lot of time and hassle. :)